EDENTON, N.C. – July 27, 2010 – TireMonkey.com, committed to providing the highest quality tires at Internet wholesale prices, today announced a partnership with RepairPal, the leading online destination for auto repair and maintenance information, to form a one-stop destination for vehicle service needs. By incorporating access to TireMonkey.com’s U.S. network of distribution centers and installers, RepairPal adds an important new offering to its set of resources that help consumers make informed decisions about car care. TireMonkey.com benefits from RepairPal’s nearly 2 million monthly visitors, many of whom are in-market tire shoppers.

Under the agreement, RepairPal customers will be able to select “tires” as an option when looking for services for their vehicle, filling a gap in RepairPal’s current list of service offerings. Along with generating a price estimate for every tire purchase and installation, consumers will be given seamless access to the TireMonkey network. From RepairPal’s site, shoppers may quickly select tires and choose an installation center.

“We view RepairPal as the gold standard for online auto repair and maintenance information, so we’re honored to be selected as their online tire eCommerce partner, said Tully Ryan, president and CEO, TireMonkey.com. “Uniting our brands goes beyond a business agreement. Both TireMonkey.com and RepairPal are committed to taking the stress and uncertainty out of owning and caring for a vehicle, and adding a little more fun to the experience”

TireMonkey.com aggregates all of the information and resources consumers need to make an informed tire purchase and installation decision. Through its nationwide network, TireMonkey ensures a hassle-free tire-buying experience. Because TireMonkey’s technology sources tires and installers locally, delivery and installation appointments can be made overnight in most cases. With TireMonkey, consumers can feel confident that they are supporting their local economy while getting a great price.

“Trust and transparency are core elements of RepairPal’s customer experience, and in TireMonkey we found a partner that shares these values,” said David Sturtz, CEO, RepairPal. “Drivers want confidence when they make everyday repair and maintenance decisions about their car. Combining our vehicle-specific and market-specific data with best-in-class partners like TireMonkey.com allows us to remain a highly trusted and convenient resource for them.”

About TireMonkey.com
TireMonkey.com is owned and operated by TireWare, Inc., an eCommerce business founded in 2004 to help independent tire and automotive dealers grow and build their businesses through SaaS Point-of-Sale business management solutions. TireMonkey.com harnesses the TireWare technology to connect local tire distributors and associated retail dealers, aggregating "brick and mortar" locations to support the industry's supply chain and give consumers a distinct competitive advantage when comparing tire and installation prices. Our distributors, retailers and customers are all working as a team toward the same goal: a superior online tire buying experience. TireMonkey.com is a proud sponsor of NASCAR Camping World Truck Series driver Mario Gosselin and NASCAR Sprint Cup Series driver Martin Truex Jr. To learn more, please visit www.TireMonkey.com.

About RepairPal
Award-winning RepairPal is the leading automotive resource delivering free, "instant" RepairPrice Estimates via the Web and its award-winning iPhone application. RepairPal provides the most accurate auto repair and maintenance information available anytime, anywhere, built by its team of factory-trained and ASE-certified technicians. RepairPal's patent-pending technology generates more than 70 billion unique RepairPrice Estimates for almost all passenger vehicles and every zip code in the country. It also has the most comprehensive directory of auto repair facilities in the U.S. and a proprietary database of each model's common problems. RepairPal is an Approved Vendor for the Automotive Service Councils of California (ASCCA) and a Member Benefit for the Automotive Service Association (ASA). It has established partnerships with AAA (Northern California, Nevada & Utah), AOL Autos, CustomerLink, Cars.com, Bosch, AutoNation, and several others. RepairPal is headquartered in Emeryville, CA. For more information, please visit http://repairpal.com or pr@repairpal.com.

Labels: David Sturtz, RepairPal, TireMonkey.com, Tully Ryan

Sponsor decals from the likes of NAPA, Goodyear and Bass Pro Shops have hugged Martin Truex’s No. 56 NAPA AUTO PARTS car all season. Soon, however, a monkey will rock the Toyota Camry’s rocker panel as the newest edition to the Michael Waltrip Racing team.

On May 14, two days before the NASCAR Sprint Cup Autism Speaks 400 race, Truex and Waltrip will unveil the iconic TireMonkey.com monkey’s placement on the blue and yellow car’s lower-quarter panel.

The marriage of Waltrip’s renowned racing team with the ever-expanding Edenton, N.C.-based online tire retailer promises to benefit NASCAR fans and tire consumers alike, said Tully Ryan, TireMonkey.com CEO.

"Our goal as a company is to bring consumers, installers and distributors together to improve the online tire buying experience, and we hope our presence on the No. 56 car will motivate the entire tire industry to root for Martin Truex and Michael Waltrip Racing," Ryan said. “Like Michael Waltrip Racing, we are a young, growing company, and this partnership will help us reach a whole new demographic of NASCAR fans. We hope this relationship grows in the coming years.”

Although TireMonkey.com currently sponsors celebrated NASCAR Camping World Truck Series driver Mario Gosselin, this will be the company’s first official sponsorship of a Sprint Cup team, and Truex said he is honored the monkeys chose Michael Waltrip Racing.

"We're glad TireMonkey.com saw the value in Michael Waltrip Racing," Truex said. "We're building a ton of momentum here and feel like TireMonkey.com will serve as a really cool partner as we continue ramping up. I’d like to have TireMonkey.com visit victory lane with us."
Michael Waltrip Racing fields full-time NASCAR Sprint Cup teams for Truex and David Reutimann as well as a K&N Pro Series entry for Ryan Truex. Along with Gary and Blake Bechtel, Michael Waltrip Racing, co-owns Diamond-Waltrip Racing, which fields a full-time Nationwide entry for Trevor Bayne.

TireMonkey.com boasts a revolutionary business model harnessing, complementing and supporting a supply chain of more than 100 tire distributors and 2,000 local tire dealers located across the U.S. and Canada. Through the innovative TireMonkey.com Web site, customers select discount name brand tires and choose the preferred neighborhood installer where they will be delivered -- in most cases, by the next day. Recent market research indicates TireMonkey.com customers value the Web site’s competitive pricing, convenience and user-friendly interface.

Labels: Autism Speaks 400, Dover, Martin Trues, Michael Waltrip, Michael Waltrip Racing, Sprint Cup Series, TireMonkey.com, Tully Ryan

Utilizing the innovative business model already providing Americans convenient access to a country-wide network of neighborhood tire distribution centers and installers, TireMonkey.com has established the first online, Canadian-based tire network.

TireMonkey.com opened for business this month with a network that includes eight Canadian tire distribution centers and more than 300 installers, significantly improving the online tire-buying experience for Canadian shoppers who for years had to contend with ordering from the U.S. and shelling out extra cash for duty fees, brokerage charges and hefty international shipping.

Now TireMonkey.com has put an end to that old monkey business and become Canada’s practical resource for online tire purchases.

“As in the U.S., the Canadian network has taken off because distributors and installers appreciate how TireMonkey.com utilizes the existing supply chain by supporting and complementing the way they do business and not cutting them out of the picture like so many other traditional online retailers do," said Tully Ryan, TireMonkey.com CEO. “Our new Canadian customers also value how TireMonkey.com simplifies the online tire-buying experience by providing an affordable and convenient way to quickly make a tire purchase and coordinate installation services."

Through the simple TireMonkey.com Web site, Canadian consumers select discount name-brand tires inventoried at a nearby Canadian distribution center and then schedule installation with their trusted local shop. Because TireMonkey.com network distributors are strategically located, orders usually arrive at the chosen installer by the next day.

And research reveals an increasing demand in Canada for the unique service TireMonkey.com provides.

According to Rubber Association of Canada data, the market for replacement tires in Canada has grown by 20-plus percent since 1996 due to a surge in light truck, SUV and crossover vehicles on the road and the advent of new laws requiring drivers in some provinces to install winter tires. And in a country boasting the fourth-largest number of households with broadband Internet usage (according to www.internetworldstats.com), Canadians are likely to make those tire purchases online. In 2008 alone, Canadian Internet consumers spent more than $50 million on tires.

“Because of the early success and scalability of our business model, we have plans to look for additional international expansion,” Ryan said.

Labels: Canada, Edenton, Rubber Association of Canada, TireMonkey.com

TireMonkey.com driver Mario Gosselin won’t compete at the Darlington Raceway until August, but your one-stop tire shop is teaming up with WITN-7 News for a contest giveaway featuring tickets to two other NASCAR events at the venue.



Throughout April, viewers of the Eastern North Carolina news station will see TireMonkey.com-sponsored promotions (including the one above) advertising the “Racin’ & Reelin’” contest for tickets to the Darlington 200 Nationwide Series and Southern 500 Sprint Cup Series races. One grand-prize winner will receive four tickets to the Darlington 200 on May 7, four tickets to the Southern 500 on May 8 and a $500 fishing prize pack. Four additional winners will receive a pair of tickets to the two events.

Enter to win by visiting the WITN contest page.

Entries will be accepted until midnight on Sunday, April 25. WITN will notify winners via email and send tickets by mail. The grand prize winner must pick up their fishing prize pack at WITN.

Labels: Mario Gosselin, NASCAR, Nationwide Series, promotion, Southern 500, Sprint Cup Series, TireMonkey.com, WITN

An interesting trend has emerged this 2010 NASCAR Camping World Truck Series season: Spectators, officials and even members of other NASCAR teams keep asking how they can get their paws on one of those playful TireMonkey.com T-shirts worn by driver Mario Gosselin and his crew.

Now anyone can join Team TireMonkey.com by ordering an official team T-shirt on Gosselin’s newly revamped racing Web site, www.MarioGosselin.com. With a splash of warm orange, yellow and brown and a montage of photographs and eye-catching graphics, the Web site quickly draws in the Internet visitor. There’s a complete 2010 NCWTS schedule with results, a Gosselin biography, a rundown of Gosselin’s team, race photos and, of course, a merchandise page featuring those popular team T-shirts.



Michael Miceli, Webmaster and artist of choice among NASCAR teams, designed Gosselin’s new site and launched it a few weeks ago. He included personal touches like photos of Gosselin’s family and a maple leaf signifying Gosselin’s rich Canadian heritage. And while many NASCAR team merely slap sponsor logos onto their racing Web sites, Miceli strived to create a consistent theme throughout Gosselin’s.

“Mario’s Web site was built to really incorporate the TireMonkey.com brand and the use of monkeys in the design,” Miceli said. “The final result is a fun look, but each visitor will remember the TireMonkey.com name.”

Now in the process of gearing up for the March 27 Martinsville Speedway Kroger 250 race, Gosselin said he’s thrilled to have the new Web site up and running. Now Team TireMonkey.com can easily keep all race results updated and current.

“The Web site is a work in progress, and we’re still making adjustments, but I’m really happy with it,” Gosselin said.

Edenton, NC-based TireMonkey.com, a leading online tire retailer, is the official sponsor of Mario Gosselin, celebrated driver of the No. 12 NCWTS truck. The Martinsville Kroger 250 is the third truck race of the 2010 season.

Please visit www.MarioGosselin.com or TireMonkey.com for additional information

Labels: Kroger 250, Mario Gosselin, Martinsville Speedway, Michael Miceli, team merchandise, TireMonkey.com

Eddie Horne knows the tire industry inside and out, but he won’t have to lift a finger March 27 as Mario Gosselin’s team members swarm around the TireMonkey.com truck changing spent tires during the NASCAR Camping World Truck Series Kroger 250 race.

As a drawing winner at the North Carolina Tire Dealers & Retreaders Association’s annual convention, the Liberty Tire owner now possess two highly coveted Martinsville Speedway pit passes. Horne plans to bring his college buddy, Ronnie Garris, into the monkey pit with him.



“It’s great,” Horne said Tuesday. “I’ve never been to a truck race, and my store, Liberty Tire, runs a stockcar on Saturday nights. But I’ve never been to a truck race. I’m really excited.”

And the Kroger 250 truck race holds special significance for Horne because this NASCAR fan loves the short track race experience. The Martinsville Speedway features a .526-mile-long oval track and seating for 65,000 spectators.

“Short track races are way better than the Superspeedway races to me because you can see the (trucks or cars) up close,” Horne said.

Tracy Meinert, an Atlantic Tire Distributors sales consultant, helped run the TireMonkey.com drawing at the March 7 conference in Raleigh. She said the drawing was an evening highlight for the 40 or so people who attended the event.

“It was received quite well,” Meinert said. “For the most part, everyone put their name in the drawing.”

TireMonkey.com, a leading online tire retailer, is the official sponsor of Mario Gosselin, celebrated driver of the No. 12 NASCAR Camping World Truck Series truck. The Martinsville Kroger 250 is the third truck race of the 2010 season.

Labels: Eddie Horne, Kroger 250, Liberty Tire, Mario Gosselin, Martinsville, North Carolina Tire Dealers and Retreaders Association, TireMonkey.com, Tracy Meinert, Virginia

Initially, NASCAR fans merely smiled at the funny name. But when Camping World Truck Series driver Mario Gosselin started making headlines for his masterful performance on the track, viewers began truly noticing his sponsor. Like television commentator Darrell Waltrip, they wondered “just exactly what does this TireMonkey do?”

In fact, TireMonkey.com is an Edenton, NC-based online tire retailer working to unite the entire industry so as to simplify consumers’ online tire buying experience. By making use of and supporting existing supply chains of local tire wholesalers and dealers, TireMonkey.com offers name-brand tires conveniently shipped to consumers’ preferred neighborhood installers. The company’s innovative business model has already compelled tire dealers across the 48 continental states to join its growing service network, and now respected NASCAR racing venues want a truck in the monkey race too.

TireMonkey.com and Tennessee’s Bristol Motor Speedway, long-celebrated as one of the most popular NASCAR racetracks, have launched a sponsorship agreement destined to boost both ticket and tire sales while simultaneously introducing new fans to the thrilling sport of racing. In exchange for providing Bristol Motor Speedway tickets to network dealers supporting TireMonkey.com, the speedway will benefit from inventory discounts and monkey marketing materials detailing speedway ticket offers. Both companies will also expand their market reach by exchanging various Web site and e-mail advertising.

The partnership is a great fit because like Bristol Motor Speedway, TireMonkey.com values its customers and their local communities, said Jeff Byrd, president and general manager of the speedway. Instead of cutting retail dealers out of the picture, TireMonkey.com’s technology actually supports these local businesses and offers them online marketing opportunities they never had before.

“TireMonkey.com is a company that is interested in more than just selling shoppers four tires,” Byrd said. “They truly want to bring the industry together to improve the online tire buying process.”

Known as the “World’s Fastest Half-Mile” among the NASCAR set, Bristol Motor Speedway is located in Bristol, Tenn., just south of the Virginia border. The 0.533-mile concrete oval track is unique for its enclosed, amphitheater seating and the extreme high-banked turns. Formerly on the site of a dairy farm, the speedway was completed in 1961 and bought by current owner O. Bruton Smith in 1996.

Each year, Bristol Motor Speedway welcomes Sprint Cup, Nationwide, Camping World Truck, Whelen Modified and ASA series events. TireMonkey.com driver Mario Gosselin will compete at Bristol during the O’Reilly Auto Parts 200 Camping World Truck Series race on August 18.

Labels: Bristol Motor Speedway, Mario Gosselin, NASCAR, NASCAR Camping World Truck Series, partnership, TireMonkey.com, Tully Ryan