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Tuesday, March 23, 2010

 

The industry's race team revamps NASCAR Web site

An interesting trend has emerged this 2010 NASCAR Camping World Truck Series season: Spectators, officials and even members of other NASCAR teams keep asking how they can get their paws on one of those playful TireMonkey.com T-shirts worn by driver Mario Gosselin and his crew.

Now anyone can join Team TireMonkey.com by ordering an official team T-shirt on Gosselin’s newly revamped racing Web site, www.MarioGosselin.com. With a splash of warm orange, yellow and brown and a montage of photographs and eye-catching graphics, the Web site quickly draws in the Internet visitor. There’s a complete 2010 NCWTS schedule with results, a Gosselin biography, a rundown of Gosselin’s team, race photos and, of course, a merchandise page featuring those popular team T-shirts.



Michael Miceli, Webmaster and artist of choice among NASCAR teams, designed Gosselin’s new site and launched it a few weeks ago. He included personal touches like photos of Gosselin’s family and a maple leaf signifying Gosselin’s rich Canadian heritage. And while many NASCAR team merely slap sponsor logos onto their racing Web sites, Miceli strived to create a consistent theme throughout Gosselin’s.

“Mario’s Web site was built to really incorporate the TireMonkey.com brand and the use of monkeys in the design,” Miceli said. “The final result is a fun look, but each visitor will remember the TireMonkey.com name.”

Now in the process of gearing up for the March 27 Martinsville Speedway Kroger 250 race, Gosselin said he’s thrilled to have the new Web site up and running. Now Team TireMonkey.com can easily keep all race results updated and current.

“The Web site is a work in progress, and we’re still making adjustments, but I’m really happy with it,” Gosselin said.

Edenton, NC-based TireMonkey.com, a leading online tire retailer, is the official sponsor of Mario Gosselin, celebrated driver of the No. 12 NCWTS truck. The Martinsville Kroger 250 is the third truck race of the 2010 season.

Please visit www.MarioGosselin.com or TireMonkey.com for additional information

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